VVM employs a full radio promotions staff that is capable of getting your single airplay in any format. We have successfully charted singles on the Billboard, Mediabase, Music Row, Texas Regional Radio Report, Texas Music and New Music Weekly airplay charts. Our staff has represented countless independent artist, as well as, major and independent labels, assisting them in representing their artists to radio in every genre. Most importantly, we at VVM know how to make radio airplay work for any artist at any level in their career.
Streaming is now the most popular platform for discovering new music. Numbers show that more people choose to stream music from individually created or featured playlists from streaming providers such as Spotify, Apple Music, GooglePlay, AmazonNow, SoundCloud and a host of other subscription music streaming sources, than listen to the radio. VVM knows how to not just get your music on these streaming services, but get your music included in the popular playlists that are created by the streaming services themselves then shared and streamed by millions of users every day.
Music is a visual medium. Yes, you listen with your ears, however, research shows that consumers retain more and act on interest more when they can see the product with their eyes. Music Videos have been popular since the 80’s, but now more than ever they are a crucial tool in building an artist career. VVM has worked with the major video networks such as MTV, VH1, CMT, GAC and others for over 10 years to get our clients videos airplay. We also work with a variety of secondary and regional outlets, video pools and cable networks that reach over 300 million people per week.
We have also partnered with YouTube, VEVO and other popular video streaming patfirms to bring additional exposure to our clients music videos and content. Much like playlist promotion, VVM works with these outlets to promote our clients videos for inclusion in promoted and featured placement video playlists. We can also establish your VEVO channel, which is way more credible than just a regular YouTube channel.
SOCIAL MEDIA MARKETING
Word of mouth has always been the best form of advertising. Today, nothing is more powerful than social media, especially for building a successful artist career in music. Most artists use social media incorrectly. Most believe that it’s about getting as many “Likes”, “Followers” and “Friends” as possible, that could not be further from the truth. We at VVM believe in quality over quantity when it comes to an artists social media presence. Engaged fans are all that matter. We see artists all the time who have 2 million, or more, Facebook, Twitter, Instagram and SnapChat followers, but when they put out a new record they only sell to a fraction of a percent of their social media numbers. We believe in growing our artists fanbase with engaged social media users, fans that actually are more likely to buy your record, ep, t-shirt, a concert ticket and are more likely to share your music, share your music video and actually help you spread the word about your music and career.
We have successfully partnered with Facebook, Twitter, Instagram, SnapChat and other growing social media platforms to allow our team to effectively identify and target potential fans for each of our clients based on genre, like interests, geographical location, social profiles, buying and search habits and past engagements across social media. We know how to engage these platforms with creative content and promotions that grow your fanbase and encourage engagement on every level. We specialize in creating and implementing solid and successful social media campaigns for all of our clients.